Use the most important ones so that the user doesn’t feel lost in the registration form and gets bored because of its lengthy process. There is no need to add multiple verification steps. Simplify the process of registration, thus uncomplicating the life of your users. Even if the app has an impressive interface, it won’t matter if it is integrated with a complicated registration process, which is either too long or has complicated filters.Ī long wait during the registration process can severely backfire on the plans of getting more downloads for your app and will increase the mobile app uninstall rate. If the app is difficult to use even before the registration, the user is never going to look at the app again. Problem #2 - Complicated Registration Process Too much information will certainly backfire, so it's crucial to dispense only as much information as the user can consume. Not everybody is free all the time to go through all notifications. Provide the user with an option to disable or silent to notifications, along with a setting to set the frequency. This way, the user is bombarded with useless information all day.Īs displayed in one of the slides shown in Facebook F8 conference, 71% of users uninstall apps due to annoying, useless notifications. This gets even worse when the mobile app gets the freedom to send out push notifications even when the user has installed the app. This is the first reason where customers are compelled to uninstall the app, regardless of whether they are using it or not. We all know what significance app notification holds, but when they find out that it's a recurring process done by the push notification service providers, they get irritated. Reasons for App Uninstallation and Their FixesĪre you wondering ‘how to reduce app uninstall rate?’ Here are the top reasons for app uninstallation along with the ways to decrease this rate. To prevent users from uninstalling the app, it’s crucial to understand why apps get uninstalled in the first place by analyzing the mobile app performance metrics. Some apps may perform well right after their release, while most of the apps don’t survive long due to the ever-increasing uninstallations.Ī survey by Localytics states that about 78% of users uninstall an app within 90 days. Most of the users uninstall apps immediately when they’re first used or if they are left unused for a week.Īn average app retention rate is the best determinant to measure an app’s success rate. Mobile app uninstallation rates have increased by 80 - 85%. Once an app is rolled out in the market, it’s core purpose is to acquire as many as users as it can and also engage the existing users more. This makes the life of a new app a little tough to sustain the cut-throat competition. Every day, almost 6000 apps are added to the app stores. Since the last decade, the app market has expanded exponentially.
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